Merrimack College Athletics

Glenn Hofmann

Title: Director of Athletics

Phone: 978-837-5306

Glenn A. Hofmann enters his first year as the Director of Athletics at Merrimack College.

The former associate athletics director, external relations at Niagara University, started at Merrimack on March 30, 2009.

As athletic director, Hofmann is responsible for the operations of Merrimack College’s athletic department, which currently sponsors 16 intercollegiate varsity sports (eight for men and eight for women).

Hofmann has served as associate athletics director, external affairs at Niagara University in Niagara Falls, New York since 2005 where he managed and mentored coaches, staff and students; generated new and increased revenue streams; and assisted in all facets of strategic planning, implementation, budgeting and personnel for their NCAA Division I program. A strong fundraiser, Hofmann developed and directed the athletic strategic fundraising plan which resulted in a ten percent increase in annual fundraising and a 21% increase in donors. Under Hofmann’s direction, the overall athletics department external revenue increased by 41% over a two-year period.

Hofmann also served as associate athletics director, external relations at Lehigh University from 1998 to 2005. Prior to that position, he served as assistant athletics director, communications and marketing; and sports information director.

“After an extensive search which included many qualified candidates, I believe we found an outstanding individual in Glenn Hofmann. I am confident that he will provide strong leadership and lead us to a new level of achievement,” said President Ronald O. Champagne. “Glenn brings the right blend of experience and qualifications which will greatly benefit Merrimack College, but more importantly, our student-athletes.”

Hofmann has a master of arts in sports management from East Stroudsburg University and a bachelor of arts in mass communications from St. Bonaventure University. He also recently successfully completed the NACDA Sports Management Institute and has served as an adjunct professor of sports management at Niagara University.

"I'd like to thank Dr. Champagne and the search committee for giving me the opportunity to serve as Director of Athletics at Merrimack College. I look forward to continuing Merrimack's great tradition of academic and athletic success,” said Hofmann. “We have a lot of exciting opportunities in front of us, in areas like facility development, fundraising and outreach to alumni and friends in the community. By succeeding in these areas, we will further enhance the student-athlete experience and create an atmosphere of enthusiasm and pride that reflects Merrimack's past, present and future.”

The Hofmann File
2006-09 Associate Athlete Director for External Affairs at Niagara University
2005-06 Senior Associate Director of Athletics for External Services and Advancement at Stony Brook University
1998-2005 Associate Athletics Director for External Relations at Lehigh University
1996-97 Assistant Athletics Director for Communications and Marketing at Lehigh University
1991-96 Sports Information Director at Lehigh University
1989-90 Sports Information Intern at Lehigh University

Education
1988: Bachelor of Arts in Mass Communications from St. Bonaventure University
2004: Master’s Degree in Sports Management from East Stroudsburg in 2004


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