Dean O’Keefe enters his second year as the Assistant Athletic Director for External Relations. He is responsible for handling all sponsorships, fundraising and marketing efforts in the athletic department.

O’Keefe spent six years at the National Basketball Hall of Fame as the Vice President of Marketing & Sales. He was responsible for marketing, sales, advertising, public relations and special events for all facets of the organization. He managed numerous special events, including the NCAA games, and NBA All-Star and NCAA Final Four press conference and marketing events. He also prepared and presented the successful bid to host the NCAA Division II National Championship.

He has also spent six years at Six Flags in New England as the Director of Marketing, the Senior Marketing Manager, and the Promotions Manager. O’Keefe has also worked for the Olympic Soccer Organizing Committee, World CUP U.S.A. in 1994, and intern at the NBA in Corporate Communications.

A 1994 graduate of Stonehill College, O’Keefe was a four-year starter for the men’s soccer team before graduating with a degree in American Studies with a minor in Communications. He earned his Master of Arts in Education, with a Sports Management major from the University of Connecticut in 1996.

O’Keefe and his wife Candace, have two children, Siobhan and Seamus.